The Business of Weather
We Wellingtonians have been shivering away as an extended cold snap rolls over New Zealand's capital. Overnight the temperature was around 6 degrees, rising to a high of 9 today. Auckland? Not too bad at 12 degrees during the daytime and only a little drop overnight to 10.
One degree of separation
Imagine living in a country that is the roughly the size of France with a population just over four million. Well that's the reality for us in New Zealand. Our total population is smaller than a significant number of the world's largest cities. In fact it's half or less than half of the likes of Seol, Sao Paolo, Bombay, Jakarta, Karachi, Istambul, Mexico City, Shanghai, Tokyo, New York, Bangkok, Beijing, Delhi and London, which range from 10+ million to 7+. It's about the same size as Sydney, Wuhan, Singapore and Calcutta.
Mixed media
The word layering is bandied about a lot these days. Back in the day, layering was what you did with clothes. Nowadays, it's more likely to be how you approach marketing. Contemporary marketing is all about harnessing a richly layered combination of new and conventional channels including the proliferation of social media channels. I was a bit of a sceptic about these until recently. The whole concept of social media playing any role in the business of serious communications was something of an anathema. However, I'm happy to say in the liight of mounting proof of what can be achieved, I've seen the light!
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