Spotlight on NZ

The word layering is bandied about a lot these days.  Back in the day, layering was what you did with clothes.  Nowadays, it's more likely to be how you approach marketing.  Contemporary marketing is all about harnessing a richly layered combination of new and conventional channels including the proliferation of social media channels. I was a bit of a sceptic about these until recently.  The whole concept of social media playing any role in the business of serious communications was something of an anathema.  However, I'm happy to say in the liight of mounting proof of what can be achieved, I've seen the light! 

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Tags // Travel, virtual technology, New Zealand, meetings, marketing, social media marketing, networking