Mixed media
The word layering is bandied about a lot these days. Back in the day, layering was what you did with clothes. Nowadays, it's more likely to be how you approach marketing. Contemporary marketing is all about harnessing a richly layered combination of new and conventional channels including the proliferation of social media channels. I was a bit of a sceptic about these until recently. The whole concept of social media playing any role in the business of serious communications was something of an anathema. However, I'm happy to say in the liight of mounting proof of what can be achieved, I've seen the light!
Just tryin' to keep the customers satisfied
I was lucky enough to have a ticket Simon and Garfunkel's first concert of their world tour in Auckland last weekend. When I say lucky, I mean it, because it was a fabulous concert, but also because the tickets sold out in something ludicrous like nine minutes.
30 days...and counting!
Well, we're now counting down to ExpoNZ's inaugural event, ICT All Stars to the World - only 30 days to go. Yesterday, we got a preview of the new version software, which will host ExpoNZ. After all the planning it's incredible to be watching our vision for a national virtual expo take shape, and we start loading exhibitor booths next week.
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Viewing entries tagged with 'virtual':
Watch this space for details abou this event.
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