Smart technology showcasing smart technology
We're delighted to be hosting New Zealand Learning Technology 2010 in March. This virtual trade show is an extension of New Zealand's presence at the International Conference on Teaching and Learning with Technology (iCTLT 2010) and the associated Education Resource and Technology Exhibition 2010 being held in Singapore in March. These events focus on enriching learning experiences through the innovative use of existing and emerging technologies.
A New Zealand pavillion is being set up at the physical events to represent the education sector. It will feature four of New Zealand's leading lights in learning technology; South Pacific Press, Tentacle, Learning Media and Core Education.
The virtual exhibition is being set up to mirror the New Zealand Pavilion, including virtual booths for the four companies participating in the physical events. There will also be three additional ones - Accent Learning, Ako Aotearoa and Auckland UniServices - who can't make it to Singapore. To reinforce the 'Expo within an Expo' concept, a conference programme will be run within the virtual conference centre, featurning news, interviews and highlights from the physcial conference. The programme will also include a synopsis of the conference papers being given by Core Education, and mini-keynote presentations by exhibitors.
This combination of physical and virtual events is a perfect example of how technology can be used to work smarter. By including companies that couldn't attend the physical event, it enables a wider participation, as well as more air time for all participants. The virtual event will stay online until the end of March after the physical events have finished, meaning marketing collateral has a longer 'shelf life' and there are continued opportunities for exhibitors to engage with potential clients and channel partners.
The virtual exhibition will be promoted to people registered for the physical events. They will be able to access it via a dedicated touch screen within the New Zealand Pavilion, as well as via ExpoNZ's dedicated event URL. For each of the three conference days in Singapore, the virtual expo will be 'live' for three hours in the afternoon, meaning that exhibitors will be manning their booths and attendees can view presentations and connect with exhibitors, presenters and othe attendees via ExpoNZ's integrated video, voice and text chat.
New Zealand is a pioneer in the successful introduction of smart content, innovative softare and new technology to enhance teaching and learning, and staging this 'Expo within an Expo' is a great way of demonstrating the sector's credentials. The organisers of the physical events are excited about adding another feature to their event publicity and promotions, particularly as the virtual exhibition is such a good fit with the event's theme.
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